Online Consumers in the Age of New Media

For the term project I will be working with Annie Hiciano, and our topic will be "Online Consumers in the New Media Age." Our focus will be on online shopping which we believe is a part of new media because it's part of the new pop culture. Although online shopping has been around for a while, it's a lot more mainstream in that people now have access to shopping and purchasing items from various markets without leaving the comfort of their homes. As technology improves, the access to shopping without physically going to a store is increased. We will be providing a comparison between online shopping when it first began and what it is like today as well as what retailers are doing to adhere to this trend. We will also be talking about the pros (which would include great online selection of products, good deals through price comparison, and no need to travel) and the cons (such as having to wait for merchandise to arrive, paying shipping fees, and the inability to try things on).