Social Networking can be used for keeping in contact with friends and family and it allows you to meet new people through mutual friends or shared interests. You can interact with people who have shared music, movies, interests in organizations, or activities, etc. Social networking can also be used on a corporate level as a new way of advertisement, or gaining more public interest. It can also be a method of recruiting, or gaining information on potential employees.
The benefits of social networking are convenience and ease of contact. You don’t have to wait for an in person visit in order to catch up with a friend. From a corporate aspect, social networking can really aid in the recruiting process. According to Maureen Crawford-Hentz, a recruiter for Osram Sylvania, “Social networking technology is absolutely the best thing to happen to recruiting -- ever.” It allows recruiters to find talent that they probably wouldn’t find otherwise.
But along with benefits, there are downsides with social networking. It doesn’t always replace face to face contact and communication. Social networking can also work against you when it comes to companies. If you have inappropriate information or pictures, it may cost you an opportunity. So, social networking should be used with haste and caution.
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